Whether you know it or not, your competitors may be stealing your customers.

More than 50% of all customers receive automotive-related emails* – but are they receiving anything from your dealership? Losing your customers means losing control over future downstream revenues in valuable parts of your business, such as service, parts and the next chance to sell another vehicle.

Think about it: selling a vehicle earned you the right to communicate to your customer – don’t let the competition steal that powerful advantage from you! But until recently, retaining customers has been challenging, too. Direct mail campaigns are expensive, slow and manual; they don’t fit the needs of your fast moving business. Collecting customer emails is difficult, and many consumers don’t provide them (or your salespeople forget to ask for them).

That’s why you need Cobalt’s OnStation – so you can take control over your customers and your business.

OnStation is a powerful owner marketing service that helps dealers build long-term, profitable customer relationships. OnStation’s just-in-time email and direct mail marketing campaigns enable you to:

• Maintain continuous communications with customers throughout the entire lifecycle of their vehicle ownership.
• Contact customers with targeted “right time / right offer” communications, to get them back into your dealership for follow-up service appointments.
• Drive the right kind of business back into your dealership – on your deadlines and on your terms.

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